Targeting the audience residing in your country is different from normal SEO. That’s because when your business is in Canada, Google redirects its searches to its Canadian page (Google.ca). Your usual SEO efforts will not have much impact on those searches.
What does it mean? It means you will need to do additional SEO to attract the Canadian traffic. We’ll help you find out what are the things you’ll need to do in order to get the Canadian traffic on your site and boost its rankings:
Have Dedicated Pages for Different Locations
If you one office in Quebec and another in Ottawa, you’ll want to mention this information clearly on your site. The best thing to do would be to have dedicated pages for the different locations you operate in.
This way, you’ll be able to target the audience residing in or interested in those areas. Having dedicated pages informs Google of your presence in those areas and so, you rank higher.
Target Canada in WebMaster
This bit falls in the technical SEO. In the WebMaster Tools of your website, set your Geographic Target to Canada.
This way, Google clearly knows which demographic you’ll be serving. If your website doesn’t have a Canadian version (.ca), then it is crucial to take this step.
Get Local Links
If you can, get links from Canadian websites. Backlinks are still an essential part of SEO and when your business will have local links, it will help your business in getting ahead of the competition.
Remember, the links should be relevant and not from a spammy or negative website. That will impact your site’s rankings. Having good local links will position your site as a credible and reliable option.
Leverage Local SEO
Local SEO is different from general search engine optimization. If you perform effective local SEO, your site will get a clear advantage over the others. It is an exhaustive topic but you can follow some steps, to begin with:
• Add the General Information
The General Information of your business includes its name, address and phone number. According to experts, every page of your site should have this information.
You’ll have to use Schema.org’s markup for this purpose.
• Get Reviews on your Business
Local reviews help in boosting credibility and reliability of a business. Getting reviews isn’t difficult too. You can get them from your existing customers.
It shows the search engines that yours is an active business which operates in Canada.
• Have a Google My Business Page:
The most important part of local SEO is to have a Google My Business page. Creating this page is a major task. It provides the users of all the necessary information about your business such as your office’s opening hours and its pictures.
Make sure you complete your page and provide as much information as you can.
Don’t Forget to Mention Canada
If you want to attract Canadian traffic, you’ll need to mention ‘Canada’ frequently on your site. Make sure you mention this information naturally. If possible, mention this term on every page of your site.
Targeting an audience based on its location is different from other methods. It narrows down your audience but also increases the conversion rates of your campaigns. While doing SEO in Canada, keep the audience in mind.
Search engines want user-centric and valuable websites. When you keep the audience in mind, you succeed in this regard.
Is your business based in Canada? Have you tried these tips? Let us know.